1. Define your goal Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using...Read More
The world of social media is ever-changing, and updates always come to our left and right from both a business and a personal standpoint! Marketing professionals everywhere are consistently evolving and strategizing about how to utilize the largest marketing platforms in the world for innovative, groundbreaking campaigns and unique concepts to reach the masses. Do you remember way back when your...Read More
It’s to no surprise that technology evolves towards satisfying our human need for simplistic use, interaction, and communication. Nowadays there are numerous ways for us to communicate across the globe with just a flick of our thumb. With that being said, the focus on how websites are built will also evolve in order to satisfy the same human need for UI/UX, and communication. Here...Read More
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More
Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...Read More
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he...Read More
Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since...Read More
Are you Pokemon Go-ing? It’s good for your health! According to a 2015 study by Proceedings of the National Academy of Sciences, walking around and spending time in nature for at least 90 minutes a day can improve one’s mental health. If you’re a millennial, chances are you’ve been taking walks outside much more...Read More
