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Digital Marketing

Realize the Power of the Platform

Digital Marketing

Realize the Power of the Platform

Strategies that Break the Analog Mold

Our approach to digital marketing combines a strong strategy and great creative with an unrivaled understanding of technology. Technology is always evolving, providing us with unlimited ways to communicate. With every new opportunity in digital marketing technology, we are given a new way to improve the way we deliver messages to consumers. Digital marketing campaigns offer businesses virtually no waste coverage. We can segment audience by specific interests and purchasing behavior to maximize efficiency.

We know that a thoughtful and active online presence is essential for any business, regardless of the product or service. However, the challenge becomes determining which digital marketing platforms make the most sense.

Emergent technologies, such as Artificial Intelligence (AI), promise even better, more-efficient ways to reach target audiences.

DIGITAL MARKETING SPECIALTIES

Search Engine Optimization

SEO ISN’T JUST ABOUT KEYWORD COUNTS AND BACKLINKS ANYMORE. IT’S ALL ABOUT CREATING HIGH-QUALITY, RELEVANT CONTENT THAT RANKS WELL, BENEFITS YOUR VISITORS, AND TELLS YOUR TALE.

We’ll find niche and industry specific ways to improve your rankings, exposure, and traffic volume from multiple sources. We’ve got the numbers to back it up.

That means your firm being discovered on a regular basis across all of the locations where leads explore, learn, and buy. It implies using innovative and daring techniques with your SEO strategy.

That is why PMC’s SEO staff looks for opportunities that your competition overlooks to create tactics that produce short-term gains while developing long-term development.

Search Engine Marketing

PMC IS A LEADING PPC MANAGEMENT COMPANY THAT USES PAID SEARCH TO DRIVE SALES FOR YOUR BUSINESS.

Our PPC services are designed to help businesses increase sales and generate new leads, whether you want to boost conversions or website visits. Our technology-enabled PPC solutions will assist you in reaching your objectives while also monitoring and optimizing your PPC ROI.

We use Google, Bing, AdRoll, display networks, and more to make sure you’re getting in front of the best customers for your business.

By focusing on relevant keywords, we’ll develop a PPC approach that increases both the quantity and quality of leads while also targeting only high-intent traffic.

We help our clients achieve their corporate goals by providing results that assist them in reaching those objectives. We keep track of bid prices and budgets on a daily basis to ensure we are getting the most out of our investment.

GEOFENCING

THIS IS A TYPE OF SPONSORED CONTENT THAT DELIVERS ADVERTISING TO PEOPLE WHO ARE ANYWHERE NEAR YOUR FENCE, REGARDLESS IF THEY ENTER IT.
 

For instance, you might Geo-Fence a community, an event, company locations, or even rival businesses. It makes use of a device’s global positioning system (GPS) or Internet Protocol (IP) address. Advertisements may be displayed on computers, tablets, or mobile devices while potential consumers are surfing the web.

When people talk about Geo-Fencing, they generally want a very tiny radius around a spot. The belief that you’ll get push alerts or text messages to your phone when you’re inside the fence isn’t true.Instead, Geo-Fencing targets those who are both within the Geo-Fenced area and browsing sites or applications that have ad inventory available.

OTT (Streaming TV Advertising)

THANKS TO STREAMING PLATFORMS (HULU, PEACOCK, COMCAST, HBO MAX, ETC.), YOU CAN NOW RUN TV COMMERCIALS ONLY IN THE HOUSEHOLDS THAT YOU CHOOSE. NO MORE WASTE OR CRAZY MINIMUMS.

It’s called Targeted TV for a reason. PMC allows you to deliver your commercials only to your ideal customer. Need to reach people who buy luxury goods? Or who are planning to move? Or who live within walking distance of your shop? All of the advanced customer targeting that used to be limited to internet ads is now available for TV advertising, too.

Choose the networks you prefer or let our algorithms do the work. Either way, our buying power ensures your ads run where you want at the lowest possible prices. We work with all the major streaming platforms, devices and television networks to ensure your ads are seen in as many of the homes you target as possible

Geotargeting

THIS IS WHEN YOU ADVERTISE TO INDIVIDUALS WHO MEET CERTAIN TARGETING CRITERIA AND WHO ENTER INSIDE OF A SPECIFIED GEOGRAPHIC LOCATION (CITY, ZIP RADIUS).

 It focuses in on specific customer target variables such as demographics, activities, hobbies, keywords, and where the individual is located. You’re not displaying advertising to everyone inside the territory you’ve designated; they must also satisfy the targeting criteria. This marketing approach may be utilized to target individuals on mobile phones or across all devices.

Social Media Marketing

PAID SOCIAL MEDIA MARKETING IS ONE OF THE MOST POPULAR AND EFFICIENT DIGITAL MARKETING STRATEGIES FOR INCREASING CONVERSION RATES.

Advertising on social media involves advertising sponsored content or paid social ads on a variety of social networking sites, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter, and TikTok.

Social media marketing allows you to target your advertisements to certain demographics, such as geography, age, internet activity, hobbies, and device usage. Unlike other online marketing campaigns, you only pay for the number of clicks or impressions your social ads receive when advertising on social networks. This makes social media advertising a high-ROI marketing tactic.

Have you set any major objectives for your firm? Use paid social media to boost your online marketing efforts and engage with customers that are ready to convert!

Targeted Video Pre-Roll

15 OR 30- SECOND VIDEOS THAT WILL BE SERVED AS AN AD THAT PLAYS PRIOR TO OTHER VIDEO CONTENT.

Your ad is only shown to people in your target region via the websites and mobile apps that your audience uses. Viewers cannot skip pre-roll videos.

Pre-roll advertising is a great way to get your message in front of people who are most likely still interested and willing to watch an ad to access the content they desire. Because people are waiting for something specific, there’s a higher possibility that they’ll at least view your ad for a few seconds, if not the whole thing.

CRM Targeting

HOW MANY EMAILS FROM BUSINESSES DO YOU DELETE EACH DAY? CHOOSE PMC TO MAKE YOUR EMAIL MARKETING EFFORTS MORE EFFECTIVE.

Our team develops customized email newsletters to ensure that your emails don’t end up in spam folders, and we encourage your consumers to take the action you want. Our staff creates your subscriber list, tests email campaigns before they are sent out, uses attention-grabbing phrases on your material, and creates a curiosity gap in your communications

Spotify Advertising

WHEN PEOPLE IMMERSE THEMSELVES IN MUSIC AND PODCASTS ON SPOTIFY, THEY TRUST SPOTIFY TO KNOW THEIR TASTE AND GET THEIR ALGORITHM JUST RIGHT.

The same holds true for the ads they experience on our platform. Our audience targeting tools get your message to people in moments relevant for them—and for your business.

93% of the brain’s engagement with Spotify content transferred directly into ad engagement, resulting in a 19% higher brand impact on Spotify compared to other media. Spotify content drives 38% more visual attention than the Neuro-Insight all-media benchmark, while Spotify ads drive 27% more visual attention.  Meaning not only are people listening to your ads, they are highly focused on the visuals as well, making Spotify one of the best forms of advertising today.

As an advertiser, you’re part of the Spotify listening experience. Seamlessly weave your ads into any playlist or podcast and market your products to listeners without spoiling their immersion. Audience targeting has never been simpler thanks to our targeted marketing capabilities.

Tweak everything from the time of day to which zip code your intended audience lives in. Spotify ads are not just ads; they’re crowd targeting experiences.

The Spotify experience is built for sound on and volume up. That means, there’s no need to restrict your message to primarily visuals or rely on workarounds like subtitles—with video on Spotify, you can spark imagination through eyes and ears. Plus, we only serve video when the user is “in-focus” (looking at the app), meaning you can be confident your message will be seen and heard by your audience.

 

Strategies that Break the Analog Mold

Our approach to digital marketing combines a strong strategy and great creative with an unrivaled understanding of technology. Technology is always evolving, providing us with unlimited ways to communicate. With every new opportunity in digital marketing technology, we are given a new way to improve the way we deliver messages to consumers. Digital marketing campaigns offer businesses virtually no waste coverage. We can segment audience by specific interests and purchasing behavior to maximize efficiency.

We know that a thoughtful and active online presence is essential for any business, regardless of the product or service. However, the challenge becomes determining which digital marketing platforms make the most sense.

Emergent technologies, such as Artificial Intelligence (AI), promise even better, more-efficient ways to reach target audiences.