427 MAIN ST. EAST GREENWICH, RI

Digital Marketing

Realize the Power of the Platform

Strategies that Break the Analog Mold

Our approach to digital marketing combines a strong strategy and great creative with an unrivaled understanding of technology. Technology is always evolving, providing us with unlimited ways to communicate. With every new opportunity in digital marketing technology, we are given a new way to improve the way we deliver messages to consumers. Digital marketing campaigns offer businesses virtually no waste coverage. We can segment audience by specific interests and purchasing behavior to maximize efficiency.

We know that a thoughtful and active online presence is essential for any business, regardless of the product or service. However, the challenge becomes determining which digital marketing platforms make the most sense.

Emergent technologies, such as Artificial Intelligence (AI), promise even better, more-efficient ways to reach target audiences.

DIGITAL MARKETING SPECIALTIES

Search Engine Optimization

We know that many business owners don’t fully understand what it means when search engines have an algorithm change.

However, search engines like Google, Yahoo! and Bing expects businesses to adapt to algorithm changes if they want their website to appear in searches. That’s where we come in.

Our team ensures that your website adheres to established guidelines and best practices that enhance the ability of search engines to identify and understand your business. We are actively creating relevant, quality content, optimizing web pages, updating meta-descriptions to make sure that both your customers and potential customers can find your website.

Search Engine Marketing

When experiencing a saturated Internet market, you have got to pay to play.

We leverage Google, Bing, and Yahoo! to reach audiences that have a genuine interest in your business’ products or services.

Our SEM strategies can drive success for your business based on your specific awareness, consideration and conversion objectives and KPIs.

Retargeting

Did you know that users who are retargeted are 70% more likely to convert?

Retargeting is a form of online advertising that helps keep your brand in front of unconverted traffic after they leave your website, allowing you to re-engage those target consumers later in the customer life-cycle.

Geoframing

Geoframing allows you to select the zip codes, locations and events most important to your business.

Display ads will be served only at the places you select via mobile devices, including iPhones, Android, Tablets, etc. Your advertisement is served only to people in your chosen area, through websites and mobile apps that they use.

People Based Marketing

Allows you to specifically pick the behavior, demo, geography and more of the consumers that you would like to target.

Digital ads will be served only to the people you select via mobile devices, including iPhones, Android, Tablets, etc.

Targeted Video Pre-Roll

15 or 30- second videos that will be served as an ad that plays prior to other video content.

Your advertisement is served only to people in your chosen geographic area via the websites and mobile apps that your audience visits. Pre-roll videos cannot be skipped by viewers.

CRM Targeting

Have a CRM email list? We can upload that list as 1st party data and serve online display or video ads to those exact users.

 This helps your offline data become actionable online data for RTB campaigns! Enrich your customer records such as email lists or other CRM files, by on-boarding them with us to gather even more insights.   

Digital Marketing

Realize the Power of the Platform

Strategies that Break the Analog Mold

Our approach to digital marketing combines a strong strategy and great creative with an unrivaled understanding of technology. Technology is always evolving, providing us with unlimited ways to communicate. With every new opportunity in digital marketing technology, we are given a new way to improve the way we deliver messages to consumers. Digital marketing campaigns offer businesses virtually no waste coverage. We can segment audience by specific interests and purchasing behavior to maximize efficiency.

We know that a thoughtful and active online presence is essential for any business, regardless of the product or service. However, the challenge becomes determining which digital marketing platforms make the most sense.

Emergent technologies, such as Artificial Intelligence (AI), promise even better, more-efficient ways to reach target audiences.

DIGITAL MARKETING SPECIALTIES

Search Engine Optimization

We know that many business owners don’t fully understand what it means when search engines have an algorithm change.

However, search engines like Google, Yahoo! and Bing expects businesses to adapt to algorithm changes if they want their website to appear in searches. That’s where we come in.

Our team ensures that your website adheres to established guidelines and best practices that enhance the ability of search engines to identify and understand your business. We are actively creating relevant, quality content, optimizing web pages, updating meta-descriptions to make sure that both your customers and potential customers can find your website.

Search Engine Marketing

When experiencing a saturated Internet market, you have got to pay to play.

We leverage Google, Bing, and Yahoo! to reach audiences that have a genuine interest in your business’ products or services.

Our SEM strategies can drive success for your business based on your specific awareness, consideration and conversion objectives and KPIs.

Retargeting

Did you know that users who are retargeted are 70% more likely to convert?

Retargeting is a form of online advertising that helps keep your brand in front of unconverted traffic after they leave your website, allowing you to re-engage those target consumers later in the customer life-cycle.

Geoframing

Geoframing is a retargeting strategy, allowing marketers to target users across all device types wherever they are online.

 Our team can orchestrate geoframing campaigns with highly customized geofences for unmatched precision and performance, with look back windows as far as 12 months prior.

People Based Marketing

Allows you to specifically pick the behavior, demo, geography and more of the consumers that you would like to target.

Digital ads will be served only to the people you select via mobile devices, including iPhones, Android, Tablets, etc.

Targeted Video Pre-Roll

15 or 30- second videos that will be served as an ad that plays prior to other video content.

Your advertisement is served only to people in your chosen geographic area via the websites and mobile apps that your audience visits. Pre-roll videos cannot be skipped by viewers.

CRM Targeting

Have a CRM email list? We can upload that list as 1st party data and serve online display or video ads to those exact users.

 This helps your offline data become actionable online data for RTB campaigns! Enrich your customer records such as email lists or other CRM files, by on-boarding them with us to gather even more insights.