The Ultimate Matchmaker in CTV
PMC Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next.
It powers the world’s first keyword-based audience builder for CTV, which lets advertisers match with the consumers who are most likely to buy their products.
Need help building an audience? Don’t fret. Generative AI creates keyword recommendations aligned with your business to make matching simple. Plus, while campaigns are live, advertisers get transparent insights down to the keyword level.
In the rapidly evolving landscape of digital advertising, precision targeting has become the cornerstone of successful campaigns. Particularly in the realm of Connected TV (CTV), where traditional methods are giving way to more sophisticated approaches, PMC Performance Media’s Matched Audience targeting promises to revolutionize how brands connect with their most valuable consumers.
The Power of Performance Media Matching
PMC Performance Matched represents a leap forward in audience targeting, leveraging AI to meticulously score and categorize consumers based on their behavior, recent life events, and interests. This data-driven approach not only predicts consumer preferences but also anticipates future purchase intents with remarkable accuracy.
How Matched Audience Targeting Works
The system begins by analyzing your website and mobile app to understand your offerings and services. From this analysis, it generates a curated list of audience keywords, akin to managing keywords in paid search campaigns. This allows marketers to fine-tune and optimize their targeting strategies continuously.
Audience AI: Finding the Perfect Match
Utilizing extensive data covering over 99% of U.S. households, PMC’s Audience AI matches these keywords to consumers who exhibit the highest likelihood of visiting your site and converting. Notably, the system automatically excludes previous site visitors, ensuring a focus on attracting new potential customers.
Strategic Budget Allocation
PMC’s approach also optimizes budget allocation by prioritizing spending on audiences showing the highest purchase intent. This segmentation into High-Intent, Medium-Intent, and Maximum Reach audiences ensures that marketing dollars are maximized for optimal performance.
Unrivaled Performance Metrics
Initial results are promising, with matched audiences demonstrating significant performance advantages over traditional approaches. Reports indicate up to 6 times more site traffic, 2 times more revenue, and a halved cost per acquisition compared to conventional audience targeting methods.
Real-Time Insights and Optimization
Real-time reporting down to the keyword level provides marketers with actionable insights, enabling swift optimizations not only within PMC but also across other marketing channels. This feedback loop ensures that campaigns remain agile and responsive to changing consumer behaviors.
PMC Performance Media’s Matched Audience targeting on streaming platforms represents a quantum leap in precision advertising. By harnessing the power of AI and advanced data analytics, brands can now forge deeper connections with their ideal consumers, driving superior outcomes and ROI.
For businesses seeking not just impressions but meaningful engagement and conversions, PMC’s approach promises to be a game-changer. As digital advertising continues to evolve, embracing innovative solutions like PMC Performance Media Matched Audience targeting will be crucial in staying ahead in the competitive marketplace.
With PMC, it’s not just about targeting – it’s about getting matched with the right audience at the right time, ensuring your marketing efforts deliver maximum impact and efficiency. Discover how PMC can elevate your advertising strategy and propel your brand to new heights in the digital era.
With Matched, advertisers can expect to achieve six times the number of visits to their brand and twice the revenue compared to traditional TV audience targeting methods. This innovative approach consistently delivers 2x higher the return on ad spend by leveraging AI to score and categorize consumers in 99% of US households. The result is highly predictive models that identify customers with the highest intent.
Matched introduces the industry’s most robust keyword-based audience builder for CTV, giving advertisers unprecedented control and transparency over which households see their ads. It also includes Generative AI features that create marketing profiles for a business, including suggested Matched keywords. These features enable brands to bring the precision of search and social media advertising to the television screen, establishing Performance Media as a key component to a brand’s paid media strategy alongside platforms like Google and Meta.
Get started with PMC Performance Media Matched Audience Targeting
Ready to go beyond traditional targeting? Get Matched with PMC Performance Media today.
