427 MAIN ST. EAST GREENWICH, RI

Process

Process Makes Perfect

The Roadmap to A Successful Journey

Great creative can only be fully realized when a supporting process is in place. We have refined and streamlined our approach to maximize the value of client input and minimize needless red-tape and redundancy.

Every project starts with clearly defined objectives and agreed upon milestones. A scope of work document is created to keep everyone on the same page with respect to deliverables. Then we follow a proven step-by-step framework that ensures success.

01.

Competitive Analysis

We research the competitive landscape, identifying key competitors and their strengths and weaknesses. This tells us where the opportunities for growth are and gives us insight into how to beat the competition to the punch.

02.

Identifying the Target Market

We build a profile of your target clients, based on demographics, psychographics, media channels utilized and messaging strategies that will yield results.

03.

Brand Direction

We focus on your goals and the vision you have for your brand to develop a strategy that gets you there. Without knowing what the destination is, it is impossible to know when you get there.

04.

Key Benefit Discovery

PMC looks at the elements that make your brand unique, and we work to create consistent brand messaging that makes those unique qualities a benefit to your target markets.

05.

Voice

We look at the personality of your brand and create key messaging words and images to help us convey this brand personality to your target markets. We turn your unique qualities into unique strengths.

Get In Touch

Like what you see? We’re here to help.

Process

Process Makes Perfect

The Roadmap to A Successful Journey

Great creative can only be fully realized when a supporting process is in place. We have refined and streamlined our approach to maximize the value of client input and minimize needless red-tape and redundancy.

Every project starts with clearly defined objectives and agreed upon milestones. A scope of work document is created to keep everyone on the same page with respect to deliverables. Then we follow a proven step-by-step framework that ensures success.

01.

Competitive Analysis

We research the competitive landscape, identifying key competitors and their strengths and weaknesses. This tells us where the opportunities for growth are and gives us insight into how to beat the competition to the punch.

02.

Identifying the Target Market

We build a profile of your target clients, based on demographics, psychographics, media channels utilized and messaging strategies that will yield results.

03.

Brand Direction

We focus on your goals and the vision you have for your brand to develop a strategy that gets you there. Without knowing what the destination is, it is impossible to know when you get there.

04.

Key Benefit Discovery

PMC looks at the elements that make your brand unique, and we work to create consistent brand messaging that makes those unique qualities a benefit to your target markets.

05.

Voice

We look at the personality of your brand and create key messaging words and images to help us convey this brand personality to your target markets. We turn your unique qualities into unique strengths.

Get In Touch

Like what you see?
We’re here to help.