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Category

Marketing
Social Media
Instagram Reels have been a game-changer for marketers since they were introduced in 2020. The ability to discover content on the Meta-owned social media channel has never been easier, and brands are finding success by incorporating short-form video into their Instagram content strategies. The potential for generating revenue through Instagram Reels is practically limitless. However,...
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1. Define your goal Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using...
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The world of social media is ever-changing, and updates always come to our left and right from both a business and a personal standpoint! Marketing professionals everywhere are consistently evolving and strategizing about how to utilize the largest marketing platforms in the world for innovative, groundbreaking campaigns and unique concepts to reach the masses.   Do you remember way back when your...
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It’s to no surprise that technology evolves towards satisfying our human need for simplistic use, interaction, and communication. Nowadays there are numerous ways for us to communicate across the globe with just a flick of our thumb. With that being said, the focus on how websites are built will also evolve in order to satisfy the same human need for UI/UX, and communication. Here...
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Social Media Trends
Social media, like most things in the last 2 years, had to pivot the way companies used it to maximize their marketing strategy. During 2021, we noticed a lot of previously successful tactics being used, while also seeing an increase in less popular strategies. Social media is continuing to take the front row in the...
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ALS- CEO SOAK
PMC is ecstatic to be challenging ALS and making a difference in the lives of those impacted by this devastating disease. We are committed to doing #WhateverItTakes to raise money and awareness to support people right in our community living with ALS.  #TeamPMC has secured the ultimate soaker to soak our CEO – a dunk...
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Over the past decade, the way businesses advertise has undergone a major evolution.  With consumers opting into more digital streams, traditional advertising methods have become increasingly inefficient.  Though social media platforms like Facebook and Instagram are great tools to gain attention from consumers, these platforms rely on consumers being interested in visiting them.  That leaves...
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The COVID-19 pandemic has affected even the simplest day-to-day activities, creating unforeseeable challenges to everyone, especially businesses. While things try to go back to normal, it seems to be a challenge for one industry in particular: events.   As restaurants and stores slowly start to reopen, we see that it is possible to be innovative with the times to try and conduct...
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Due to events related to the ongoing COVID-19 pandemic, many local businesses in both Rhode Island and Massachusetts have been temporarily closed or required to change their business model in order to meet new state safety regulations. However, new guidelines unveiled by the federal and local governments have given many local businesses a glimmer of hope by allowing them to gradually resume business as usual in the coming...
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The Big Game On Sunday, February 2, 2020, millions of viewers tuned in to watch Super Bowl LIV.  As the most highly viewed sporting event of the year with over 102 million viewers, the San Francisco 49ers  took on the Kansas City Chiefs at the Hard Rock Stadium in Miami, Florida. Both teams certainly proved...
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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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