The Big Game On Sunday, February 2, 2020, millions of viewers tuned in to watch Super Bowl LIV. As the most highly viewed sporting event of the year with over 102 million viewers, the San Francisco 49ers took on the Kansas City Chiefs at the Hard Rock Stadium in Miami, Florida. Both teams certainly proved...Read More
‘Tis the season to shop! But as a retailer without a way to sell your products or services online, how can you continue to drive consumers into your brick and mortar in a world dominated by online shopping? Over the last few years the buzz around online shopping has significantly grown and according to Statista,...Read More
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More
Hey there! My name is Kendra Dingley and I am a recent graduate of Johnson & Wales University (JWU), and a Social Media Strategist here at PMC Media Group. Before becoming a full-time team member, I started off as an intern during my senior year of college. Thanks to the opportunities and resources available at Johnson &...Read More
It’s no surprise that psychology and advertising go hand-in-hand. You also do not have to be a psychologist to understand how to implement psychological thought into your advertising strategy. Taking a deep dive into consumer behavior and the purchasing habits of your target audience is one of the very first steps that PMC takes prior...Read More
Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers. The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More
Large advertising agencies are starting to lose their luster. Agencies who house a cubicle factory are slowly diminishing, making way for smaller firms. The power of a small advertising agency, or a boutique agency, has never been stronger than it is today. With today’s technology, small agencies have all the power to compete with the...Read More
At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!