Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More

Hey there! My name is Kendra Dingley and I am a recent graduate of Johnson & Wales University (JWU), and a Social Media Strategist here at PMC Media Group. Before becoming a full-time team member, I started off as an intern during my senior year of college. Thanks to the opportunities and resources available at Johnson &...Read More

It’s no surprise that psychology and advertising go hand-in-hand.  You also do not have to be a psychologist to understand how to implement psychological thought into your advertising strategy.  Taking a deep dive into consumer behavior and the purchasing habits of your target audience is one of the very first steps that PMC takes prior...Read More

Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers.  The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More

  Large advertising agencies are starting to lose their luster. Agencies who house a cubicle factory are slowly diminishing, making way for smaller firms. The power of a small advertising agency, or a boutique agency, has never been stronger than it is today. With today’s technology, small agencies have all the power to compete with the...Read More