Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers. The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More
The holiday season is here and everyone will be flocking to Pinterest to find the perfect holiday centerpiece inspiration, or recipes for the best turkey ever. How can you leverage this burst of traffic to benefit your business and add it to your digital marketing strategy? What exactly is Pinterest? Sure, we’ve all heard our...Read More
Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would...Read More
Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...Read More
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he...Read More
Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since...Read More
Are you Pokemon Go-ing? It’s good for your health! According to a 2015 study by Proceedings of the National Academy of Sciences, walking around and spending time in nature for at least 90 minutes a day can improve one’s mental health. If you’re a millennial, chances are you’ve been taking walks outside much more...Read More
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