The Big Game On Sunday, February 2, 2020, millions of viewers tuned in to watch Super Bowl LIV. As the most highly viewed sporting event of the year with over 102 million viewers, the San Francisco 49ers took on the Kansas City Chiefs at the Hard Rock Stadium in Miami, Florida. Both teams certainly proved...Read More
‘Tis the season to shop! But as a retailer without a way to sell your products or services online, how can you continue to drive consumers into your brick and mortar in a world dominated by online shopping? Over the last few years the buzz around online shopping has significantly grown and according to Statista,...Read More
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More
Hey there! My name is Kendra Dingley and I am a recent graduate of Johnson & Wales University (JWU), and a Social Media Strategist here at PMC Media Group. Before becoming a full-time team member, I started off as an intern during my senior year of college. Thanks to the opportunities and resources available at Johnson &...Read More
It’s no surprise that psychology and advertising go hand-in-hand. You also do not have to be a psychologist to understand how to implement psychological thought into your advertising strategy. Taking a deep dive into consumer behavior and the purchasing habits of your target audience is one of the very first steps that PMC takes prior...Read More
Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers. The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More
The holiday season is here and everyone will be flocking to Pinterest to find the perfect holiday centerpiece inspiration, or recipes for the best turkey ever. How can you leverage this burst of traffic to benefit your business and add it to your digital marketing strategy? What exactly is Pinterest? Sure, we’ve all heard our...Read More
Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would...Read More
Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...Read More
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he...Read More
