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Business Strategies
The holiday season is here and everyone will be flocking to Pinterest to find the perfect holiday centerpiece inspiration, or recipes for the best turkey ever. How can you leverage this burst of traffic to benefit your business and add it to your digital marketing strategy? What exactly is Pinterest? Sure, we’ve all heard our...
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The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...
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The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look...
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If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...
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Out with the Halloween costumes in with the Holiday decorations, right? The most wonderful time of the year is at our fingertips, but this year we have a few hurdles to jump before we start seeing garland wrapped pillars and sparkling lights throughout town. The presidential campaign and upcoming election has caused several companies to...
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Technology often changes faster than the world can adapt accordingly to it, making it difficult for businesses to keep up with effective advertising strategies. It hasn’t been until now that Adblock has moved beyond a niche audience and into the mainstream. There are so many options users can choose from, all of which spell out...
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    What do you think of when you hear “PR”?   If the words “damage control” come to mind, you’re not alone.   It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We...
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Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way...
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Facebook’s recent updates are going to impact the marketing industry in a major way. With several new updates coming, Facebook is changing the game by adding several new features that will change how we use the social platform forever. Brands are paying attention because these 5 features could impact how we market on Facebook, and...
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Do I really need a good logo? Yes. 100 times yes. Although you can create and run a business without one, you shouldn’t. This is one of the most common mistakes among small business owners when it comes to making a public presence and growing their business. Many start-ups don’t see a need for one, and...
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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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