It’s no surprise that psychology and advertising go hand-in-hand. You also do not have to be a psychologist to understand how to implement psychological thought into your advertising strategy. Taking a deep dive into consumer behavior and the purchasing habits of your target audience is one of the very first steps that PMC takes prior...Read More
Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers. The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More
The holiday season is here and everyone will be flocking to Pinterest to find the perfect holiday centerpiece inspiration, or recipes for the best turkey ever. How can you leverage this burst of traffic to benefit your business and add it to your digital marketing strategy? What exactly is Pinterest? Sure, we’ve all heard our...Read More
The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...Read More
The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look...Read More
If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...Read More
Out with the Halloween costumes in with the Holiday decorations, right? The most wonderful time of the year is at our fingertips, but this year we have a few hurdles to jump before we start seeing garland wrapped pillars and sparkling lights throughout town. The presidential campaign and upcoming election has caused several companies to...Read More
Technology often changes faster than the world can adapt accordingly to it, making it difficult for businesses to keep up with effective advertising strategies. It hasn’t been until now that Adblock has moved beyond a niche audience and into the mainstream. There are so many options users can choose from, all of which spell out...Read More
What do you think of when you hear “PR”? If the words “damage control” come to mind, you’re not alone. It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We...Read More
Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way...Read More