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Business Strategies
    What do you think of when you hear “PR”?   If the words “damage control” come to mind, you’re not alone.   It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We...
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Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way...
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Facebook’s recent updates are going to impact the marketing industry in a major way. With several new updates coming, Facebook is changing the game by adding several new features that will change how we use the social platform forever. Brands are paying attention because these 5 features could impact how we market on Facebook, and...
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Do I really need a good logo? Yes. 100 times yes. Although you can create and run a business without one, you shouldn’t. This is one of the most common mistakes among small business owners when it comes to making a public presence and growing their business. Many start-ups don’t see a need for one, and...
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By the power of innovative marketing, yes you can! The market is flooded with ways to get your message to your customers. Facebook, Twitter and LinkedIn are all leading the charge on the social media front. Go Daddy offers SEO optimization and Google offers Adwords for your website. What do all of these things have...
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Online advertising works and in this internet and digital age the methods of getting your message to the customer are practically limitless. The question then becomes which of those choices provide tangible results, rather than leaving you feeling like you are shouting into a void? Let us examine some of the most popular selections of...
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Busy business owners need to market but they also need to prioritize. Your staffers might pitch in with blogging or tweeting along with their other unrelated responsibilities, and it’s essential that their time is maximized. You can content market and ensure that your ultimate goals are still being met without breaking the “time and resources”...
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Before you go looking for investors and funding, you need to make sure your startup’s business plan is rock solid. Here are some tips to help you develop an outstanding business plan for your early-stage business. Your business plan is going to be the first thing that potential investors look at when you solicit them for money...
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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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