It’s to no surprise that technology evolves towards satisfying our human need for simplistic use, interaction, and communication. Nowadays there are numerous ways for us to communicate across the globe with just a flick of our thumb. With that being said, the focus on how websites are built will also evolve in order to satisfy the same human need for UI/UX, and communication. Here...Read More

Social media, like most things in the last 2 years, had to pivot the way companies used it to maximize their marketing strategy. During 2021, we noticed a lot of previously successful tactics being used, while also seeing an increase in less popular strategies. Social media is continuing to take the front row in the...Read More

PMC is ecstatic to be challenging ALS and making a difference in the lives of those impacted by this devastating disease. We are committed to doing #WhateverItTakes to raise money and awareness to support people right in our community living with ALS.  #TeamPMC has secured the ultimate soaker to soak our CEO – a dunk...Read More

Over the past decade, the way businesses advertise has undergone a major evolution.  With consumers opting into more digital streams, traditional advertising methods have become increasingly inefficient.  Though social media platforms like Facebook and Instagram are great tools to gain attention from consumers, these platforms rely on consumers being interested in visiting them.  That leaves...Read More

The COVID-19 pandemic has affected even the simplest day-to-day activities, creating unforeseeable challenges to everyone, especially businesses. While things try to go back to normal, it seems to be a challenge for one industry in particular: events.   As restaurants and stores slowly start to reopen, we see that it is possible to be innovative with the times to try and conduct...Read More

Due to events related to the ongoing COVID-19 pandemic, many local businesses in both Rhode Island and Massachusetts have been temporarily closed or required to change their business model in order to meet new state safety regulations. However, new guidelines unveiled by the federal and local governments have given many local businesses a glimmer of hope by allowing them to gradually resume business as usual in the coming...Read More

The Big Game On Sunday, February 2, 2020, millions of viewers tuned in to watch Super Bowl LIV.  As the most highly viewed sporting event of the year with over 102 million viewers, the San Francisco 49ers  took on the Kansas City Chiefs at the Hard Rock Stadium in Miami, Florida. Both teams certainly proved...Read More

‘Tis the season to shop! But as a retailer without a way to sell your products or services online, how can you continue to drive consumers into your brick and mortar in a world dominated by online shopping? Over the last few years the buzz around online shopping has significantly grown and according to Statista,...Read More

Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More

Hey there! My name is Kendra Dingley and I am a recent graduate of Johnson & Wales University (JWU), and a Social Media Strategist here at PMC Media Group. Before becoming a full-time team member, I started off as an intern during my senior year of college. Thanks to the opportunities and resources available at Johnson &...Read More