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The Secret (Not So Secret) Art of Geofencing

Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts,  businesses are finding creative ways to use geofencing that benefit their brand. Curious as to how this feature can be of use for building your customer base? Read on.

What is Geofencing?

A services that uses GPS, RFID, WiFi or cellular data in order to trigger a pre-programmed action when a mobile device enters or leaves a virtual boundary set up around a “geofence” – or geographical location. This location-based service can trigger mobile push notifications, text message alerts and send targeted advertisements on social media – all based on the marketing data related to that location.

How It Benefits Online Marketing Efforts

 

Pinpointing Your Audience

One of the major benefits of geofencing is putting information in front of the right customers to start a conversation and not wasting advertising efforts, and dollars, on a broad audience. Geofencing eliminates many of the unknown factors involved in advertising. It gets the right products in front of the right people at the right time and location.

Personalization

Another benefit of geofencing is that it makes your ads personal. It has the ability to send messages that seem personal to the customers, almost as if you are standing at the door inviting them in.

Linking Your Business to the Internet

All of the messages you put on the internet should be fairly similar. Geofencing allows you to connect your businesses’ physical location with your internet presence. It lets your storefront transform into a portal to your social media and web identity. You can use geofencing to remind those passing by to look you up on social media platforms in order to engage with them.

Supplying Real-Time Analytics

Marketing online is all about conversation between potential customers and businesses. Geofencing makes it much easier to start these interactions. As an individual passes into a specific zone, you receive real-time data that you can instantaneously respond to. By collecting this data, you become more well-informed on your consumer base.

The world of geofencing can expose your business to many different opportunities you didn’t even know existed. Get creative with this tool and watch your business skyrocket!

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