The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...Read More
Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would...Read More
Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...Read More
Trends in the graphic design industry are changing all the time. Once you get the hang of a new trend, a new one has probably already taken its place. In order to be successful in this industry, graphic designers must stay on top of current trends to make sure their designs are as relevant as possible. We have put together a list of do’s and don’ts of graphic design to...Read More
Photos are a business’s first impression towards a new customer. In the age of technology, the first place a customer goes to learn about a business is their website. Their initial perception of the company is made through the photographs they see. If the photographs are high quality and engaging, they are more likely to...Read More
The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look...Read More
New technology is going to bring along new trends, especially on social media. Live video is the current trend that has all the attention and has become a popular way to communicate engaging messages. It is unfiltered and uncut, something that customers can relate to. Live video happens in real time, so customers get a sense that they...Read More
Auditing your Brand is a crucial part of having an overall successful business. Analyzing each aspect of your brand online is an efficient way to make sure your presence is being showcased to your customers in the right way. Knowing where your brand is, where you want it to be, and the steps it takes to get there can all...Read More
Although Pinterest may not be as significant as other Social Media platforms used in Marketing efforts, the pin network has started to climb up the latter in 2017, and doesn’t plan on slowing down in the new year. With the development of new tools and innovations, here are some of the ways we predict Pinterest will prove to be a strong marketing tool in...Read More
With a new year comes brand-new marketing trends. Being immersed in the ever-changing world of marketing is the only way to keep up with these changes. So to help you stay on track, we’ve put together a list of the top marketing trends for 2018. The first trend is augmented reality. Now, all those...Read More
