In the sea that is the oversaturated marketplace of social media, highly sought after “free stuff” remains afloat. A concept that’s stood the test of time, free stuff continues to garner instant attention, even amongst your cluttered timeline. But however old the phenomenon of getting something-for-nothing may be, the modern consumer is ever evolving. Effective social media contests must evolve along with them. Will your #giveaway sink or swim?
What happens when you do someone a favor? Can you expect the same in return? Turns out, indebtedness is a real phenomenon.
The rule of reciprocity states that in many situations we feel obligated to pay back what we have received from others; humans tend to return good deeds.
Consider the payoff this instinct to reciprocate can have towards your consumer. The small cost of ‘giving’ now, can spell dividends in customer loyalty, engagement and future purchases.
Optimize your connections through the real and meaningful interaction social media can bring.
Contests are the ultimate calls-to-action. Engagement soars through contests and giveaways as consumers make the first move, reaching out and interacting directly with your brand.
See the potential for virality! Social media is an experience- and your consumers will want to share fun and exciting experiences and opportunities with their friends.
Cast your net! Calling consumers to tag friends or share posts in order to participate in your contest can exponentially widen your company’s reach.
Want to see more? Check out this list: 8 Amazing Examples of Instagram Giveaways
At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!