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In the sea that is the oversaturated marketplace of social media, highly sought after “free stuff” remains afloat. A concept that’s stood the test of time, free stuff continues to garner instant attention, even amongst your cluttered timeline. But however old the phenomenon of getting something-for-nothing may be, the modern consumer is ever evolving. Effective...
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PMC media group captioning videos on social media
We’ve all been there; scrolling through social media while waiting in a doctor’s office, on the train to work, waiting for your food order, or while someone else is talking the phone. Now how many times are you clicking on videos and watching with the sound off? I bet more often than not.
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The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...
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Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...
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Photos are a business’s first impression towards a new customer. In the age of technology, the first place a customer goes to learn about a business is their website. Their initial perception of the company is made through the photographs they see. If the photographs are high quality and engaging, they are more likely to...
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The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look...
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If you do not have an email list for your business, you’re missing out on customers and money. In today’s online world, you can have access to millions of people at your fingertips, so it’s important for your business to take advantage of this. Being active and engaging with your audience on social media is...
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Since way back in the flip phone days of 2004, Facebook has been a social media innovator. Their newest change is a form of advertising, the mid roll video ad. These mid roll ads are similar to the ads that you skip as fast as you can before videos on YouTube, but instead of pf playing before the video, they are played in the middle of videos and...
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The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information.   The first that I would like to touch...
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If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...
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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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