Keeping up with Seasonal Trends – Spring Design

The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look at these tips for Spring 2018!

Stand out with illustrations

Digital illustrations are a unique way to stand out. Whether you incorporate digital illustrations on your website, social media, e-blasts etc., handmade digital drawings will attract engagement. This is a simple yet unusual way to separate your brand from others, and tell your story.  

Be Bold

Dramatic typography and colors are extremely eye catching and pleasing to read. Being bold will separate your digital content from traditional imagery. Large fonts, bold colors and easy-to-read layouts are simples ways to attract engagement.



Keep it Simple

Simple graphics get the point across in an uncomplicated way! Being selective with word choice makes the message clear- less is more! Be sure to use fresh colors and textures that will easily catch the eye!

High Quality Images

Simple yet effective photography is sometimes all you need to portray a message. High-quality images are key here. Say you use a high resolution beach image with text across it, this makes for a relaxed and casual mood, while also representing the theme.



As the flowers continue to bloom, start incorporating some of these themes into your spring digital content. Looking for help with your brand’s digital content? PMC Media Group has you covered- contact us today!

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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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