The Ultimate Matchmaker in CTV PMC Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next. It powers the world’s first keyword-based audience builder for CTV, which lets...Read More

In the fast-paced world of digital marketing, the ability to deliver targeted, relevant ads to potential customers can make all the difference between success and obscurity. At PMC Media Group, we understand the importance of leveraging every available tool and technique to connect with audiences in meaningful ways and drive results for our clients. One...Read More

Social Media Retargeting: PMC Media Group’s Strategy for Boosting Conversions and Engagement In the digital era, where competition for online visibility is fierce, businesses must continuously evolve their marketing strategies to stay ahead. At PMC Media Group, we understand the importance of harnessing the full potential of digital platforms to maximize conversions and engagement for...Read More

Unleashing the Ultimate Power of Retargeting: How Performance Media Streaming Advertising Transforms Campaign Effectiveness In today’s fast-paced digital landscape, capturing and retaining audience attention is more challenging than ever. With consumers constantly bombarded by advertising messages across multiple channels, brands must find innovative ways to cut through the noise and connect with their target audience...Read More

In the realm of digital marketing, precision and efficiency are key to driving successful campaigns and achieving high conversion rates. One powerful strategy that exemplifies this approach is leveraging extremely targeted audience segments through performance media. By honing in on specific demographics, interests, or behaviors, marketers can optimize their efforts to reach the most receptive...Read More

Social media, like most things in the last 2 years, had to pivot the way companies used it to maximize their marketing strategy. During 2021, we noticed a lot of previously successful tactics being used, while also seeing an increase in less popular strategies. Social media is continuing to take the front row in the...Read More

PMC is ecstatic to be challenging ALS and making a difference in the lives of those impacted by this devastating disease. We are committed to doing #WhateverItTakes to raise money and awareness to support people right in our community living with ALS.  #TeamPMC has secured the ultimate soaker to soak our CEO – a dunk...Read More

Over the past decade, the way businesses advertise has undergone a major evolution.  With consumers opting into more digital streams, traditional advertising methods have become increasingly inefficient.  Though social media platforms like Facebook and Instagram are great tools to gain attention from consumers, these platforms rely on consumers being interested in visiting them.  That leaves...Read More

The COVID-19 pandemic has affected even the simplest day-to-day activities, creating unforeseeable challenges to everyone, especially businesses. While things try to go back to normal, it seems to be a challenge for one industry in particular: events.   As restaurants and stores slowly start to reopen, we see that it is possible to be innovative with the times to try and conduct...Read More

Due to events related to the ongoing COVID-19 pandemic, many local businesses in both Rhode Island and Massachusetts have been temporarily closed or required to change their business model in order to meet new state safety regulations. However, new guidelines unveiled by the federal and local governments have given many local businesses a glimmer of hope by allowing them to gradually resume business as usual in the coming...Read More