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Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...
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The advertising landscape is getting more complex every day, but there’s one way to reach your target audience that hasn’t changed in nearly 100 years: radio. People are picking up the newspaper far less than ever before, and the television market is currently at a turning point, but radio has been a constant in consumers’...
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If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...
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It’s game day. Three words that contain just enough hype to make every football fan wake up on the right side of the bed. You go about your business for the day because let’s face it, you still have things to do. But you do them with a little more pep in your step. You...
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The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while...
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Marketing in the digital age has always gone hand in hand with SEO. Search Engine Optimization is ever changing, ever adapting and finding the time to understand its many quirks can be frustrating. When you spend so many hours growing your business it can be hard to step away from more pressing concerns to research...
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By the power of innovative marketing, yes you can! The market is flooded with ways to get your message to your customers. Facebook, Twitter and LinkedIn are all leading the charge on the social media front. Go Daddy offers SEO optimization and Google offers Adwords for your website. What do all of these things have...
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Online advertising works and in this internet and digital age the methods of getting your message to the customer are practically limitless. The question then becomes which of those choices provide tangible results, rather than leaving you feeling like you are shouting into a void? Let us examine some of the most popular selections of...
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Would it surprise you to learn that some experts believe Google GOOGL +0.44%+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article,The Top 7 Social Media Marketing Trends That...
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Busy business owners need to market but they also need to prioritize. Your staffers might pitch in with blogging or tweeting along with their other unrelated responsibilities, and it’s essential that their time is maximized. You can content market and ensure that your ultimate goals are still being met without breaking the “time and resources”...
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About PMC

At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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