As we move into 2025, the digital marketing landscape continues to evolve at an unprecedented pace. Innovations in technology, particularly around artificial intelligence (AI), consumer behavior shifts, and the ongoing integration of privacy regulations are shaping the trends that marketers need to embrace to stay competitive. To navigate this ever-changing environment, brands must understand the...Read More
In the rapidly evolving landscape of web development, keeping your website’s software up-to-date is crucial for maintaining its security, performance, and compatibility. One critical aspect of this maintenance involves managing your PHP version. As of November 2022, PHP 7.4 has reached its end-of-life (EOL) status, meaning it no longer receives official support or updates. This...Read More
Announcing the Official Launch of Matched Audience Targeting with PMC Media Group The Ultimate Matchmaker in Connected TV We’re excited to officially unveil PMC Media Group’s Matched Audience Targeting, a groundbreaking solution designed to revolutionize how brands connect with their ideal consumers. Leveraging advanced AI technology, Matched Audience Targeting delivers unparalleled precision in Connected TV...Read More
The Ultimate Matchmaker in CTV PMC Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next. It powers the world’s first keyword-based audience builder for CTV, which lets...Read More
Launching a brand new website is an exciting endeavor, but without effective promotion and visibility, it can be challenging to attract the right audience. Search Engine Marketing (SEM) offers a strategic approach to quickly drive traffic to your new site and generate initial traction. In this comprehensive guide, we’ll explore how SEM campaigns can be...Read More
In the fast-paced world of digital marketing, the ability to deliver targeted, relevant ads to potential customers can make all the difference between success and obscurity. At PMC Media Group, we understand the importance of leveraging every available tool and technique to connect with audiences in meaningful ways and drive results for our clients. One...Read More
In the realm of digital marketing, precision and efficiency are key to driving successful campaigns and achieving high conversion rates. One powerful strategy that exemplifies this approach is leveraging extremely targeted audience segments through performance media. By honing in on specific demographics, interests, or behaviors, marketers can optimize their efforts to reach the most receptive...Read More
In the last five years, video has become part of our daily online life. So if you're not already utilizing it in your business strategy – now's your chance!Read More
