Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would...Read More
Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...Read More
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