Is Getting Your Google Business “Google Guaranteed” Worth It?

Is it beneficial to get your Google Business Profile certified as “Google Guaranteed” or “Google Screened”? Let’s evaluate the pros and cons.

If potential customers are searching for your local products and services, they want to feel secure that they’re making the right decision. This means reading online reviews, collecting personal suggestions, or investigating further into your business on Google Business Profile.

Businesses in some industries now have the opportunity to establish trust and credibility with customers through Google Screened or Google Guaranteed.

Companies that qualify for Google Local Services Ads have the opportunity to gain a prestigious designation: either Google Screened or Google Guaranteed. This is highlighted on their ad when local consumers search for services in their vicinity. Not only will professional service providers be able to showcase their ads on both the Local Services site and Google Search, but they’ll also pay nothing unless an individual contacts them directly by clicking through the advertisement!Before you decide to move forward with Google Guaranteed Certification, let’s fully understand the advantages of being verified, how it works for customers, and if it is worth pursuing for your business. To learn more about Google’s screening and verification process in-depth, click here!

What Are The Benefits Of Google Guarantee For Brands?

Gaining the trust of your customers, encouraging honesty in your business practices, and displaying what others think about you is an opportunity to engage a potential searcher – one that should not be overlooked!

Displaying a Google Guarantee badge also benefits businesses in the following ways.

Provides Reassurance For Customers

Trust is a vital factor that 81% of consumers consider when making purchase decisions – which means it can be the difference between them choosing you or your competition. However, just 34% of customers trust the brands they use – and this is where Google Guarantee comes in.  By displaying Google’s seal of approval, potential customers are able to see that their service will meet an elevated standard due to being backed by one of the largest tech companies in the world. With its assurance and endorsement from a reliable source, businesses like yours benefit greatly through increased consumer confidence.

Helps Your Service Ad Stand Out

Consumers won’t just notice your average star rating on service ads, they will also lay eyes upon a stunning green checkmark. This striking symbol of trust allows you to outperform other businesses who are not Google Screened or Guaranteed, solidifying your place as an expert in the field.Image from Google, April 2022

Provides Confirmation Even Via Audio Search And Phone

In the U.S., customers using voice search (e.g., Google Assistant or Google Home) to find your services will hear an immediate confirmation that you are a verified member of the exclusive Google Guaranteed program, ensuring them of your quality and reliability!

You Care About Your Business’ Reputation

Taking proactive steps to demonstrate your trustworthiness and reliability is essential for building credibility. Becoming a Google Guarantee business intimates that you are dedicated to providing customers with exceptional experiences from start to finish, as it entails completing an intensive screening process. Thus, this demonstrates that you are devoted to ensuring customer satisfaction every step of the way.

Google Gives Your Business Its Stamp Of Approval

Google is so confident in your business that they’re willing to put their own reputation and money on the line with a risk-free guarantee. That’s how much trust they have in you to make sure customers are satisfied each time!

Drives Qualified Leads

Google Local Service Ads are only visible to people in your service area, so you know that any money spent on them is being targeted and efficient. Plus, you won’t shell out a dime until someone contacts or messages you directly from the ad – this ensures that each penny of wages will be worth it!

What Businesses Are Eligible For Google Guaranteed?

Depending on the state and zip code, some services in the United States may be qualified for Google Guaranteed coverage. These categories include:

  • Acupuncture.
  • Animal rescue services.
  • Appliance repair.
  • Carpentry.
  • Carpet cleaning.
  • Child care services.
  • Countertop services.
  • Dance instruction.
  • Electrical.
  • Fencing.
  • Financial planning.
  • First aid training.
  • Flooring.
  • Foundations.
  • Funeral services.
  • Garage door.
  • General contracting.
  • Handyman.
  • Home inspection/security/theater services.
  • House cleaning.
  • HVAC.
  • Junk Removal.
  • Landscaping.
  • Language instruction.
  • Law.
  • Lawn care.
  • Locksmith.
  • Massage school.
  • Moving.
  • Personal training.
  • Pest Control.
  • Pet grooming/adoption services/boarding/training.
  • Plumbing.
  • Pool cleaning /contractor.
  • Preschool.
  • Real estate.
  • Roofing.
  • Sewage system services.
  • Siding.
  • Snow removal services.
  • Tax services.
  • Tree services.
  • Tutoring.
  • Veterinary services.
  • Water damage restoration services.
  • Weight loss services.
  • Window cleaning/services.
  • Yoga.

How Does Google Guarantee Work For Consumers?

With a Google Guaranteed designation, businesses can provide an added layer of security for their consumers when booking services. This additional assurance might encourage customers to opt for your business rather than another that does not offer any security guarantees.

Customers are eligible for up to $2,000 in US dollars and $2,000 in Canadian dollars if the service is booked directly through Google Local Services. Time is of the essence here though; reimbursement must be requested within 30 days of completion or else it will no longer be valid!

Is It Worth It To Get Google Guaranteed Or Screened?

Ultimately, whether or not the Google Guarantee badge is worth it depends on your business. However, there are numerous advantages to having this badge displayed – from increased sales and improved customer confidence to being able to apply for certification without any additional cost. The service industry in particular can benefit greatly from displaying that Google guarantees their services as consumers often have trust issues when selecting a provider.


If your business has the time to go through the verification and signup process, becoming Google Guaranteed or Screened will significantly bolster your brand’s visibility. Kick-start this eligibility and registration procedure right here!


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