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Do I really need a good logo?

Yes. 100 times yes. Although you can create and run a business without one, you shouldn’t.

This is one of the most common mistakes among small business owners when it comes to making a public presence and growing their business. Many start-ups don’t see a need for one, and hence are not convinced about the significant role a logo plays in pushing a small business forward into expansion.

A good logo will help you make the best and most effective use of the nanosecond your business has to grab someone’s attention with your marketing. One that is too simple, or meaningless will be ineffective, and not capture people’s attention.

Using clip art is another common mistake we often see here at PMC. Only a unique quality logo that makes sense for perfecting your brand identity will give your business a fighting change in the marketing world.

A well thought out and designed logo gives an impression of professionalism and attention to details. A professional design shows that you care about your business and take pride in everything your company does.

This in turn, shows that you will give the same professionalism and excellence in the work you do for others. Your logo is an overall image of power, quality, seriousness and professionalism. Hence, choosing the right colors, type, design and font will make all the difference.

How We Can Help

At PMC we know a good logo takes thought and development to make it consistent with your company branding. It needs to speak your company’s core message. We know that it isn’t as simple as many people may first assume. There is no 1-stop-shop for logos.

It takes a conversation, a talented graphic artist and revisions to hone in on the perfect logo, the perfect first image that people will see when they interact with your company.

Contact our talented Artists at Paradigm Media Consultants today. We would love to help your business take one of its most critical steps. We will sit down with you to discuss not just your logo but all aspects of your business to ensure that the finished product we present to you is the best that it can be.

About PMC

At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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