Why Small Businesses Need Social Media

Social Media does a lot for us in today’s world: connect with friends, share photos, and catch up with news. It’s also a great platform for businesses, and thus, a great tool for advertisers. Here are several ways its helping advertisers like us reach consumer better:

Reduce marketing Costs:

Social Media marketing is one of the most inexpensive ways to advertise. It is free to use the various platforms, and can easily gain a following. You can display content to larger audiences more easily with social sites.

Most consumers are using it:

Chances are that your target market is using social media, so it is important to use this platform to get your marketing message across to as many of them as possible.

Gives competitive advantage:

Social is the direction most companies are going towards. you want to have the upper hand next to your competitors. Not implementing it into your marketing strategy will surely set you behind.

Eases connection with target market:

Social Media allows for a conversation, which is especially relevant for the marketing industry.. You can get direct feedback from consumers, and build a community instead of just being seen as a business entity.


Here at PMC our social media team manages clients on platforms like Facebook, Twitter, YouTube, Instagram, Pinterest, Houzz, LinkedIn, and Google+. We provide excellent customer service to existing fans and engage potential customers with original and meaningful content that drives likes, comments, retweets, and shares. Our social media marketing and management services use relevant multi-platform strategies to meet our clients’ goals, and is perfect for any small business.


SOURCE: Mattern, Lori. “Why Is Social Media Important for Small Businesses?” BMighty2. N.p., 05 Oct. 2012. Web.

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