427 MAIN ST. EAST GREENWICH, RI
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YMCA of Greater Providence

The Client

The YMCA of Greater Providence looks to build the healthy spirit, mind, and body for all, through programs, services, and relationships that are based upon or core values of caring, honesty, respect and responsibility.

The Objective

The YMCA of Greater Providence had the ultimate goal of driving membership to the eight branches in its association. To do this, PMC created a cohesive branding strategy that had elements specific to the YMCA of Greater Providence while also staying within the look and feel of the national organization. A website that was mobile-responsive and ADA-compliant was built to allow all users to access information readily. A social media strategy targeting the local community was also launched.

THE Strategy

PMC utilized resources available to the YMCA to build the website, ensuring that while unique to the Greater Providence association, it also was consistent with the national organization’s branding. We also conducted social media management, utilizing imagery and messaging that is specific to the Greater Providence branches in all social media channels. By doing this, we were able to maintain brand integrity across all media, while also delivering messaging important to individual locations.

THE OUTCOME

The new YMCA boasts a simplified look and interface that allows all users to access need information easily, and makes contacting any branch simple. The Facebook audience has been particularly responsive to the social media management strategy, increasing followers by 12%.

Video Production

By blending a variety of action shots and mixing them with still images to create multiple perspectives, we were able to create a video with depth and dimension for the YMCA of Greater Providence that highlighted a recipient of the Y Heroes Award. We showed the range of environments within the YMCA branch and helped tell the story of the many activities and the leadership opportunities offered by the Y.

— WORK —

YMCA of Greater Providence

The Client

The YMCA of Greater Providence looks to build the healthy spirit, mind, and body for all, through programs, services, and relationships that are based upon or core values of caring, honesty, respect and responsibility.

The Objective

The YMCA of Greater Providence had the ultimate goal of driving membership to the eight branches in its association. To do this, PMC created a cohesive branding strategy that had elements specific to the YMCA of Greater Providence while also staying within the look and feel of the national organization. A website that was mobile-responsive and ADA-compliant was built to allow all users to access information readily. A social media strategy targeting the local community was also launched.

THE Strategy

PMC utilized resources available to the YMCA to build the website, ensuring that while unique to the Greater Providence association, it also was consistent with the national organization’s branding. We also conducted social media management, utilizing imagery and messaging that is specific to the Greater Providence branches in all social media channels. By doing this, we were able to maintain brand integrity across all media, while also delivering messaging important to individual locations.

THE OUTCOME

The new YMCA boasts a simplified look and interface that allows all users to access need information easily, and makes contacting any branch simple. The Facebook audience has been particularly responsive to the social media management strategy, increasing followers by 12%.

Video Production

By blending a variety of action shots and mixing them with still images to create multiple perspectives, we were able to create a video with depth and dimension for the YMCA of Greater Providence that highlighted a recipient of the Y Heroes Award. We showed the range of environments within the YMCA branch and helped tell the story of the many activities and the leadership opportunities offered by the Y.