Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More

Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...Read More

  Millions of accounts are active on social media platform daily, sharing photographs, articles, and statements about anything and everything going on around the world. Scroll through your Twitter account right now. I bet you saw a few memes about Harambe and a ton of people hating on Pumpkin Spice Lattes. Scrolling down a little...Read More

Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since...Read More