Social media, like most things in the last 2 years, had to pivot the way companies used it to maximize their marketing strategy. During 2021, we noticed a lot of previously successful tactics being used, while also seeing an increase in less popular strategies. Social media is continuing to take the front row in the...Read More
PMC is ecstatic to be challenging ALS and making a difference in the lives of those impacted by this devastating disease. We are committed to doing #WhateverItTakes to raise money and awareness to support people right in our community living with ALS. #TeamPMC has secured the ultimate soaker to soak our CEO – a dunk...Read More
Over the past decade, the way businesses advertise has undergone a major evolution. With consumers opting into more digital streams, traditional advertising methods have become increasingly inefficient. Though social media platforms like Facebook and Instagram are great tools to gain attention from consumers, these platforms rely on consumers being interested in visiting them. That leaves...Read More
The COVID-19 pandemic has affected even the simplest day-to-day activities, creating unforeseeable challenges to everyone, especially businesses. While things try to go back to normal, it seems to be a challenge for one industry in particular: events. As restaurants and stores slowly start to reopen, we see that it is possible to be innovative with the times to try and conduct...Read More
Due to events related to the ongoing COVID-19 pandemic, many local businesses in both Rhode Island and Massachusetts have been temporarily closed or required to change their business model in order to meet new state safety regulations. However, new guidelines unveiled by the federal and local governments have given many local businesses a glimmer of hope by allowing them to gradually resume business as usual in the coming...Read More
If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...Read More
We’re going to be honest- our job is a lot of fun. Sure, there are stressful days, but here at Paradigm we are always looking for opportunities to make the big things happen- with team work, creativity, and an open mind, it’s our strategies that strengthen our client’s vision. Our evening photo shoot at The Trap...Read More
At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!