1. Define your goal Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using...Read More
The world of social media is ever-changing, and updates always come to our left and right from both a business and a personal standpoint! Marketing professionals everywhere are consistently evolving and strategizing about how to utilize the largest marketing platforms in the world for innovative, groundbreaking campaigns and unique concepts to reach the masses. Do you remember way back when your...Read More
It’s to no surprise that technology evolves towards satisfying our human need for simplistic use, interaction, and communication. Nowadays there are numerous ways for us to communicate across the globe with just a flick of our thumb. With that being said, the focus on how websites are built will also evolve in order to satisfy the same human need for UI/UX, and communication. Here...Read More
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More
There’s never a bad time of the year to give – charities always need support around the clock. But something about the holidays just gives us that extra spark to donate to those who haven’t been as fortunate – money, toys, clothes, etc. As a business, charity work is not only personally rewarding (do it...Read More
What do you think of when you hear “PR”? If the words “damage control” come to mind, you’re not alone. It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We...Read More
