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Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...
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In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc.  Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently.  One of the latest and most popular new features is...
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The advertising landscape is getting more complex every day, but there’s one way to reach your target audience that hasn’t changed in nearly 100 years: radio. People are picking up the newspaper far less than ever before, and the television market is currently at a turning point, but radio has been a constant in consumers’...
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Marketing in the digital age has always gone hand in hand with SEO. Search Engine Optimization is ever changing, ever adapting and finding the time to understand its many quirks can be frustrating. When you spend so many hours growing your business it can be hard to step away from more pressing concerns to research...
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By the power of innovative marketing, yes you can! The market is flooded with ways to get your message to your customers. Facebook, Twitter and LinkedIn are all leading the charge on the social media front. Go Daddy offers SEO optimization and Google offers Adwords for your website. What do all of these things have...
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Would it surprise you to learn that some experts believe Google GOOGL +0.44%+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article,The Top 7 Social Media Marketing Trends That...
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Busy business owners need to market but they also need to prioritize. Your staffers might pitch in with blogging or tweeting along with their other unrelated responsibilities, and it’s essential that their time is maximized. You can content market and ensure that your ultimate goals are still being met without breaking the “time and resources”...
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Before you go looking for investors and funding, you need to make sure your startup’s business plan is rock solid. Here are some tips to help you develop an outstanding business plan for your early-stage business. Your business plan is going to be the first thing that potential investors look at when you solicit them for money...
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At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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