If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...Read More

Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since...Read More

  Large advertising agencies are starting to lose their luster. Agencies who house a cubicle factory are slowly diminishing, making way for smaller firms. The power of a small advertising agency, or a boutique agency, has never been stronger than it is today. With today’s technology, small agencies have all the power to compete with the...Read More