Making Sense of Instagram Advertising

If you’re like us and can’t get enough of Instagram, chances are you’ve scrolled across an ad or two.

Instagram advertisements are a popular way to bring your brand more attention, and engage that hard-to-reach millennial audience. As the social media site continues to add to it’s 700 million users, there’s a great chance the demographic you’re targeting is on it.

Before you start looking to advertise on Instagram, however, it’s important to look before you leap.

Types of Ads on Instagram

Photo Advertisements: Photo ads are a simple yet appealing way to catch someone’s attention. It is important that the imagery is bold and engaging for the viewer.

Video Advertisements: Video ads are similar to photo ads, but have sound and motion. Video advertisements can be up to 60 seconds, but in order to be the most effective, they should grab the viewer’s attention in the first 30 seconds. If you can hook the viewer in the first 30 seconds, they are most likely going to stick around for the rest of the video!

Carousel Advertisements: Carousel ads are a way to post multiple photos or videos at once. One great benefit is that you can take the viewer directly to your website to learn more!

Story Advertisements: Story ads are full screen advertisements a user will see when scrolling through Instagram stories. Over 250 million people view Instagram stories daily. This is a great tool to bring traffic to your business.

How do Instagram Ads Work?

The ads work by first creating them on Ads Manager, Power Editor, or Facebook Ads API. Once the ad is created, you will set a budget and target audience for your ad. The ad will then run within the custom timeframe and budget parameters set in place.

Why Advertise on Instagram?

An Instagram marketing campaign can be extremely advantageous. One of the main reasons for this is because you are able to target the specific market segments that are relevant to you brand. Another huge advantage is the click through rate. On Instagram, a user is 2.5 times more likely to engage in an ad than they are on any other social media platform. This high click through rate has attributed to the cost of running an ad. The typical cost of running an ad is $6.70 per thousand views (CPM). As time goes on, and more companies begin to advertise on the social platform, the cost will likely go down.

Can your target market be reached using Instagram ads? At PMC Media Group, we can help you figure that out, and create content to that will increase traffic to your company’s website and help bring in new customers.

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About PMC

At PMC we believe that creativity is not just a hat that can be put on and taken off. We live it. We work hard, we play hard and we have fun!

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