The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, social media, and now, gifs and...Read More

  Millions of accounts are active on social media platform daily, sharing photographs, articles, and statements about anything and everything going on around the world. Scroll through your Twitter account right now. I bet you saw a few memes about Harambe and a ton of people hating on Pumpkin Spice Lattes. Scrolling down a little...Read More

It turns out there is no rock big enough to hide under that would insulate us from the madness that is the 2016 election campaign – trust us, we looked. But even when the future well-being of one of the world’s only superpowers is at stake, there’s still a lot of fun that can be...Read More

Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since...Read More

Are you Pokemon Go-ing? It’s good for your health! According to a 2015 study by Proceedings of the National Academy of Sciences, walking around and spending time in nature for at least 90 minutes a day can improve one’s mental health.   If you’re a millennial, chances are you’ve been taking walks outside much more...Read More

The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while...Read More

Have you been reacting on Facebook lately? It has been about 3 months since the initial launch of Facebook reactions (ranging from “wow!” to “angry”) extending our Facebook emotions past a “like” button, These 5 emojis are called “Love” “HAHA” “Wow” “Sad” and “Angry”. They were made as a response to users feeling like not every post...Read More

Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way...Read More

Facebook’s recent updates are going to impact the marketing industry in a major way. With several new updates coming, Facebook is changing the game by adding several new features that will change how we use the social platform forever. Brands are paying attention because these 5 features could impact how we market on Facebook, and...Read More

The social world is always trying to try new things in our lives, and livestreaming is now one of them. Facebook just recently launched its new livestreaming mobile feature, “Facebook Live Video”. Its purpose is to let users broadcast their life in real time. The video is uploaded to the user’s profile once the livestream is finished. This feature will...Read More