We’ve all been there; scrolling through social media while waiting in a doctor’s office, on the train to work, waiting for your food order, or while someone else is talking the phone. Now how many times are you clicking on videos and watching with the sound off? I bet more often than not.Read More

The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...Read More

Photos are a business’s first impression towards a new customer. In the age of technology, the first place a customer goes to learn about a business is their website. Their initial perception of the company is made through the photographs they see. If the photographs are high quality and engaging, they are more likely to...Read More

The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information.   The first that I would like to touch...Read More

Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about...Read More

If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...Read More

Every morning we wake up, pour ourselves a cup of coffee and scroll through Facebook to see what’s new on the daily feed. Eventually (and unfortunately) you get up to get dressed and ready to go. Some days are easier then others, but still a very important decision considering you’ll be in those clothes all...Read More

It turns out there is no rock big enough to hide under that would insulate us from the madness that is the 2016 election campaign – trust us, we looked. But even when the future well-being of one of the world’s only superpowers is at stake, there’s still a lot of fun that can be...Read More

Technology often changes faster than the world can adapt accordingly to it, making it difficult for businesses to keep up with effective advertising strategies. It hasn’t been until now that Adblock has moved beyond a niche audience and into the mainstream. There are so many options users can choose from, all of which spell out...Read More

Often when starting up a business, many entrepreneurs are too caught up in creating their business plan, hiring staff, and making sure daily operations are accounted for to properly brand their new business. When starting up a business, you need to design a logo, choose a color or two, and pick an appealing font. It’s...Read More