‘Tis the season to shop! But as a retailer without a way to sell your products or services online, how can you continue to drive consumers into your brick and mortar in a world dominated by online shopping? Over the last few years the buzz around online shopping has significantly grown and according to Statista,...Read More
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than...Read More
Hey there! My name is Kendra Dingley and I am a recent graduate of Johnson & Wales University (JWU), and a Social Media Strategist here at PMC Media Group. Before becoming a full-time team member, I started off as an intern during my senior year of college. Thanks to the opportunities and resources available at Johnson &...Read More
It’s no surprise that psychology and advertising go hand-in-hand. You also do not have to be a psychologist to understand how to implement psychological thought into your advertising strategy. Taking a deep dive into consumer behavior and the purchasing habits of your target audience is one of the very first steps that PMC takes prior...Read More
Incorporating Influencers into your Social Strategy It’s in the name ‘social’ media. Social platforms have transformed into the ultimate space for collaboration, communication, and brand awareness. Among the sea of users come the front runners; social media influencers. The bread and butter of social media marketing, influencers help brands gain recognition and build following on...Read More
In the sea that is the oversaturated marketplace of social media, highly sought after “free stuff” remains afloat. A concept that’s stood the test of time, free stuff continues to garner instant attention, even amongst your cluttered timeline. But however old the phenomenon of getting something-for-nothing may be, the modern consumer is ever evolving. Effective...Read More
We’ve all been there; scrolling through social media while waiting in a doctor’s office, on the train to work, waiting for your food order, or while someone else is talking the phone. Now how many times are you clicking on videos and watching with the sound off? I bet more often than not.Read More
The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...Read More
Photos are a business’s first impression towards a new customer. In the age of technology, the first place a customer goes to learn about a business is their website. Their initial perception of the company is made through the photographs they see. If the photographs are high quality and engaging, they are more likely to...Read More
The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information. The first that I would like to touch...Read More
