Technology often changes faster than the world can adapt accordingly to it, making it difficult for businesses to keep up with effective advertising strategies. It hasn’t been until now that Adblock has moved beyond a niche audience and into the mainstream. There are so many options users can choose from, all of which spell out...Read More
Are you Pokemon Go-ing? It’s good for your health! According to a 2015 study by Proceedings of the National Academy of Sciences, walking around and spending time in nature for at least 90 minutes a day can improve one’s mental health. If you’re a millennial, chances are you’ve been taking walks outside much more...Read More
An Interview with Chief Operations Officer Derin Temel – 1 – Q: So Mr. Derin Temel, better known as DT, you and your partner, Darren Jodoin have been working in advertising for quite some time. How did you get into the ad game? A: ”I had been involved in sales and marketing for the printing...Read More
Large advertising agencies are starting to lose their luster. Agencies who house a cubicle factory are slowly diminishing, making way for smaller firms. The power of a small advertising agency, or a boutique agency, has never been stronger than it is today. With today’s technology, small agencies have all the power to compete with the...Read More
What do you think of when you hear “PR”? If the words “damage control” come to mind, you’re not alone. It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We...Read More
Often when starting up a business, many entrepreneurs are too caught up in creating their business plan, hiring staff, and making sure daily operations are accounted for to properly brand their new business. When starting up a business, you need to design a logo, choose a color or two, and pick an appealing font. It’s...Read More
Websites are everything in business today. Having a website for your business, however small it may be, offers a whole new world of fiscal opportunities. Looking for a sandwich shop on a road trip? Ask Siri. Searching for a new gym to join? Google it. In a world of digital saturation, businesses need to strive...Read More
The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while...Read More
Have you been reacting on Facebook lately? It has been about 3 months since the initial launch of Facebook reactions (ranging from “wow!” to “angry”) extending our Facebook emotions past a “like” button, These 5 emojis are called “Love” “HAHA” “Wow” “Sad” and “Angry”. They were made as a response to users feeling like not every post...Read More
Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way...Read More
