Announcing the Official Launch of Matched Audience Targeting with PMC Media Group
The Ultimate Matchmaker in Connected TV
We’re excited to officially unveil PMC Media Group’s Matched Audience Targeting, a groundbreaking solution designed to revolutionize how brands connect with their ideal consumers. Leveraging advanced AI technology, Matched Audience Targeting delivers unparalleled precision in Connected TV (CTV) advertising, ensuring that your campaigns reach the most relevant audiences.
What is Matched Audience Targeting?
PMC Media Group’s proprietary system utilizes AI to analyze and score consumers across nearly every U.S. household based on their shopping behaviors, recent life events, and interests. This powerful tool predicts future purchase intents with impressive accuracy, allowing advertisers to engage with users who are most likely to be interested in their products.
Key Features and Benefits:
- Keyword-Based Audience Building: Experience the world’s first keyword-based audience builder for CTV, which aligns your campaigns with consumers who exhibit high purchase intent.
- Generative AI for Easy Setup: Get personalized keyword recommendations tailored to your business, making audience building straightforward and efficient.
- Real-Time Insights: Monitor campaign performance with transparency down to the keyword level, enabling you to optimize strategies in real-time.
How It Works:
- Data Analysis: Our system begins by analyzing your website and mobile app to understand your offerings and services.
- Audience Keywords: It generates a curated list of audience keywords, similar to managing keywords in paid search campaigns, to refine your targeting.
- Audience Matching: PMC’s Audience AI matches these keywords to consumers with the highest likelihood of engaging with your brand, excluding previous site visitors to focus on new prospects.
Enhanced Budget Efficiency:
- Strategic Segmentation: Prioritize spending on audiences showing the highest purchase intent, segmented into High-Intent, Medium-Intent, and Maximum Reach categories.
- Optimized Spending: This targeted approach ensures your marketing dollars are invested where they can generate the most significant impact.
Proven Performance:
- Higher Engagement: Achieve up to 6 times more site traffic and twice the revenue compared to traditional CTV audience targeting methods.
- Cost Efficiency: Benefit from up to 50% lower cost per acquisition and 2x higher return on ad spend.
Real-Time Optimization:
- Actionable Insights: Gain actionable insights with real-time reporting down to the keyword level, allowing for quick adjustments and enhancements across your campaigns.
With PMC Media Group’s Matched Audience Targeting, you can expect to harness the power of AI and data analytics to create deeper connections with your ideal consumers. This innovative approach brings the precision of search and social media advertising to the CTV landscape, positioning PMC Media Group as a vital component of your digital advertising strategy.
Ready to elevate your targeting game and drive superior results? Discover how PMC Media Group’s Matched Audience Targeting can transform your advertising strategy and maximize your campaign performance.
Get Matched with PMC Media Group today and see the future of precision advertising unfold!
