With a new year comes brand-new marketing trends. Being immersed in the ever-changing world of marketing is the only way to keep up with these changes. So to help you stay on track, we’ve put together a list of the top marketing trends for 2018.
The first trend is augmented reality. Now, all those with the iPhone X probably already know what this is. For those who are still using their ancient iPhone 4’s, we’ve got your back. Augmented reality superimposes the virtual world onto the physical world. In simpler terms, it allows you to see virtual objects and receive virtual information in the physical space. This opens up a whole new world of perception which is why is makes our list of trends for 2018.
Another trend we feel will gain momentum in 2018 is using Instagram over Facebook. In 2017, there were about 800 million people using Instagram each month. Their story feature became more popular than snapchat in just one year. Many brands tend to see better engagement on Instagram than on Facebook, due to its more care-free and fun nature.
LinkedIn will become every B2B business’ advertising platform. They revamped their entire site in 2017, to prepare for the new year. LinkedIn is the ideal way for a business to connect with other businesses. Posting jobs, sharing articles, recent projects or awards are the main use of LinkedIn. You can also advertise on LinkedIn, making it easier for you to reach potential clients and employees.
That sums up our trend forecast for 2018. We are looking forward to these changes and we are equally excited to see how the marketing world grows this year.