In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc.  Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently.  One of the latest and most popular new features is...Read More

Successful marketing is all about being where your consumers are. There are many circumstances that can change the channels through which media is consumed. One of the biggest causes of media change are the seasons. Think about it…do you watch as much TV in the summer as you do in the winter? Chances are, you...Read More

The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, and social media. Each one evolved...Read More

Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...Read More

The advertising landscape is getting more complex every day, but there’s one way to reach your target audience that hasn’t changed in nearly 100 years: radio. People are picking up the newspaper far less than ever before, and the television market is currently at a turning point, but radio has been a constant in consumers’...Read More

The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information.   The first that I would like to touch...Read More

Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about...Read More

On January 27th, we made a slight, little change…We moved! We have moved to the beautiful town of East Greenwich right on Main Street. Our team worked hard breaking down the old office and setting up the new one in what could go down in history as the easiest move ever! Don’t believe us? Check...Read More

If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a...Read More

When posting on social media, you are opening up the door for people to comment whatever they want – sometimes negatively. No one wants to see negative social media posts, and responding to negativity on social media can sometimes be hard! You don’t want to seem unprofessional by responding back harshly, but you also don’t...Read More