Instagram Reels have been a game-changer for marketers since they were introduced in 2020. The ability to discover content on the Meta-owned social media channel has never been easier, and brands are finding success by incorporating short-form video into their Instagram content strategies. The potential for generating revenue through Instagram Reels is practically limitless. However,...Read More

Since way back in the flip phone days of 2004, Facebook has been a social media innovator. Their newest change is a form of advertising, the mid roll video ad. These mid roll ads are similar to the ads that you skip as fast as you can before videos on YouTube, but instead of pf playing before the video, they are played in the middle of videos and...Read More

In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc.  Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently.  One of the latest and most popular new features is...Read More

Have you updated your Facebook mobile app recently? If so, you may have noticed the new Facebook Stories interface at the top of the app much like what was introduced on Instagram two years ago, which was based off the groundbreaking app Snapchat, launched in 2012. Although Snapchat was the first mobile app to introduce...Read More

In recent years, acts of terrorism have increased throughout the world. Research shows that terror attacks have increased by an alarming 71%. Every morning, after waking up with our much needed coffee, we are confronted by various news outlets of new forms of violence and ways that the government entities are working to prevent future...Read More

  Millions of accounts are active on social media platform daily, sharing photographs, articles, and statements about anything and everything going on around the world. Scroll through your Twitter account right now. I bet you saw a few memes about Harambe and a ton of people hating on Pumpkin Spice Lattes. Scrolling down a little...Read More

The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while...Read More

We’re going to be honest- our job is a lot of fun. Sure, there are stressful days, but here at Paradigm we are always looking for opportunities to make the big things happen- with team work, creativity, and an open mind, it’s our strategies that strengthen our client’s vision. Our evening photo shoot at The Trap...Read More