Marketing is not a one-size-fits-all industry but all too often we see the same marketing strategy utilized for clients with vastly different marketing needs.
There are certain, fundamentally important steps that build the base of any marketing campaign, such as tuning your website for SEO, or maintaining an active social media presence. These evolve as technology and audience interest in social platforms wane but they never truly change.
Strategy in Context
What marks the difference between a good marketing strategy and a great marketing strategy is taking the time to get the root of the issue.
“I have a website about honey badgers. I just launched it, so it currently gets zero visitors. How do I get it from zero visitors to 100?”
Great candidates have a completely different approach. They will say things like:
What is a honey badger?
Why did you start this website?
What are your goals?
Why would anyone visit?
What kind of people do you want visiting this website?
Do you have competitors?
Who is creating the content?
Why 100 visitors? Can I achieve those goals with 50?”
This approach is what makes Paradigm so revolutionary. We take the time get to know our clients on a personal level. Their goals, their reasons and their passion for what they do.