Our approach to digital marketing combines strategy, creative and, most notably, technology. Technology is always evolving, providing us with unlimited ways to communicate. With every new opportunity in digital marketing technology, we are given a new way to understand, measure and improve the way we deliver messages to consumers. Digital marketing campaigns offer businesses virtually no waste coverage. Every dollar is spent knowing the who and where for every conversion. We can even segment audience by specific interests and purchasing behavior.
We know that a thoughtful and active online presence is essential for any business, regardless of industry or offering. However, the challenge becomes determining which digital marketing platforms make the most sense.
57% of business already use Artificial Intelligence (AI) to market their business. AI has given businesses the opportunity to target individuals online through outlets like PPC campaigns, content creation, email curation and more. That’s just one growing area of digital marketing.
Search Engine Optimization
We don’t expect the average business to understand what it means when search engines have an algorithm change. However, search engines like Google, Yahoo! and Bing expects businesses to adapt to algorithm changes if they want their website to appear in search. That’s where we come in.
Our team ensures that your website adheres to established guidelines and best practices that enhance the ability of search engines to identify and understand your business. We are actively creating relevant, quality content, optimizing web pages, updating meta-descriptions to make sure that both your customers and potential customers can find your website.
Search Engine Marketing
When experiencing a saturated internet market, you have got to pay to play. We leverage Google, Bing, and Yahoo! to reach audiences that have a genuine interest in your business’ products or services.
We do the necessary research for determining keywords lists and ad text to ensure that your campaign aligns with your brand’s messaging. Our SEM strategies can drive success for your business based on your specific awareness, consideration and conversion objectives and KPIs.
Geofencing allows you to select the zip codes, locations and events most important to your business. Display ads will be served only at the places you select via mobile devices, including iPhones, Android, Tablets, etc. Your advertisement is served only to people in your chosen
area through websites and mobile apps that they use.
People Based Marketing
People Based Marketing allows you to specifically pick the behavior, demo, geography and more of the consumers that you would like to target. Digital ads will be served only to the people you select via mobile devices, including iPhones, Android, Tablets, etc. Your advertisement is served only to people in your chosen area through websites and mobile apps. they use.
Targeted Video Pre-Roll
Our production team creates 15 or 30- second videos that will be served as an ad that plays prior to other video content shows your ad prior to content that your specific target audience is viewing. Your advertisement is served only to people in your chosen geographic area via the websites and mobile apps that your audience visits. Pre-roll videos cannot be skipped by viewers.