Most businesses believe that maintaining an online presence is important to their overall success. For a growing number of companies, it is their business. The challenge that businesses face is the actual direction and execution required to complete a website project. We understand that when it comes to the website design, programming, and development environment, the average person can get overwhelmed.
Having a website is no longer something that a business needs to keep up with technology or competition. It’s just as much a necessity as having a business card or telephone number. A website serves as the foundation for any company’s digital presence. Any effort put toward social media or other digital marketing campaigns, like search engine marketing, becomes ineffective without an operational and optimized website.
Customers need the ability to access information on your website easily. Organization and layout is the key to creating a user-friendly experience for all visitors to your website. Our team understands consumer behavior when browsing the internet and especially when making purchases online. We build each of our websites for the end-user.
Search Engine Optimization
Before a customer can access information easily on a website, they must first be able to find the website. The DIY approach to website building is an ideal that serves as a quick fix to support a business’ need for a web presence. However, these websites are often built without the strategic method necessary to be indexed by search engines. We build each of our websites to include the metadata, descriptions, titles, tags and keywords for search engine optimization.
If your business’ website is more than 5 years old, it is likely not responsive on mobile devices. In 2019, search engines will begin to penalize websites that are not mobile responsive. We specialize in mobile responsive website design and it is always included in every website project’s scope. After all, 52% of all internet browsing is done on a mobile device.
For you determined DIY’ers, keep in mind that most website template providers do not include mobile responsive design without requiring additional fees and more work on your end. When it comes to building a new website or maintaining an existing website, leave it to the professionals.