Instagram’s Big Changes

The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while…

Facebook Reactions

Have you been reacting on Facebook lately? It has been about 3 months since the initial launch of Facebook reactions (ranging from “wow!” to “angry”) extending our Facebook emotions past a “like” button, These 5 emojis are called “Love” “HAHA” “Wow” “Sad” and “Angry”. They were made as a response to users feeling like not every post…

Did You Know? Some Recent Facts About Advertising Spending

The advertising industry is always changing, and as a result, we are constantly adapting our campaigns to compete with market trends. The Facts Here are some current facts about advertising and media expenses: Marketers spend 540 billion dollars globally on advertising this year. 28% of marketers have reduced their ad budget to therefore fund more digital marketing.…

Media Buying: The Importance of Using an Agency

Agency use, in terms of media buying, is extremely important and vital to getting your advertising money’s worth. Not only do we offer an in-depth understanding of channels, but we also produce the creative messaging that drives your campaign’s performance. How We Do It We help your business discover new ways to connect with consumers. With the change in technology and digital media…

Why Small Businesses Need Social Media

Social Media does a lot for us in today’s world: connect with friends, share photos, and catch up with news. It’s also a great platform for businesses, and thus, a great tool for advertisers. Here are several ways its helping advertisers like us reach consumer better: Reduce marketing Costs: Social Media marketing is one of the most…