‘Tis the season for giving back so how can your brand give back to the community, and whyshould you? There has been a significant increase in the importance for a business to connectitself to the local community in the eyes of consumers. According to a study conducted by ConeCommunications and Echo Research, 83% of U.S...Read More

The holiday season is here and everyone will be flocking to Pinterest to find the perfect holiday centerpiece inspiration, or recipes for the best turkey ever. How can you leverage this burst of traffic to benefit your business and add it to your digital marketing strategy? What exactly is Pinterest? Sure, we’ve all heard our...Read More

In the sea that is the oversaturated marketplace of social media, highly sought after “free stuff” remains afloat. A concept that’s stood the test of time, free stuff continues to garner instant attention, even amongst your cluttered timeline. But however old the phenomenon of getting something-for-nothing may be, the modern consumer is ever evolving. Effective...Read More

We’ve all been there; scrolling through social media while waiting in a doctor’s office, on the train to work, waiting for your food order, or while someone else is talking the phone. Now how many times are you clicking on videos and watching with the sound off? I bet more often than not.Read More

The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for...Read More

Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would...Read More

Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses...Read More

Trends in the graphic design industry are changing all the time. Once you get the hang of a new trend, a new one has probably already taken its place. In order to be successful in this industry, graphic designers must stay on top of current trends to make sure their designs are as relevant as possible. We have put together a list of do’s and don’ts of graphic design to...Read More

Photos are a business’s first impression towards a new customer. In the age of technology, the first place a customer goes to learn about a business is their website. Their initial perception of the company is made through the photographs they see. If the photographs are high quality and engaging, they are more likely to...Read More

The sun is shining, the birds are chirping, and flowers are blooming! Spring is in the air, and the new season means new digital content for your brand. Keeping your digital content on track with the season is a crucial part of advertising. Stay on top of your digital design this spring! Take a look...Read More