Digital advertising continues to evolve rapidly as new technologies emerge. Today, we live in a world where it’s more prominent to connect on mobile than on desktop. This has opened the opportunity to advertise to the target more directly by following their engagement in the digital space. So, What’s Programmatic? It’s the biggest buzzword in...Read More

Vanishing content has become the buzz on Instagram within the past few months. At first, you were probably like, “What’s the point of this”. Many people don’t understand why having an option to feature a photo or video for only 24 hours would be appealing to users. However, this tool can be an asset to your...Read More

In 2017, we have seen a breakthrough in video production. With new technology, there are new ways to capture video better than ever before. New technology like video resolution and drones are what the new craze is about. There are also other pieces of new technology that are changing the video industry.    The first...Read More

If you do not have an email list for your business, you’re missing out on customers and money. In today’s online world, you can have access to millions of people at your fingertips, so it’s important for your business to take advantage of this. Being active and engaging with your audience on social media is...Read More

Your website is the first impression that potential customers will have of your business. They are likely to Google you and see your offerings, what people have said about you, and the overall vibe of your business. This space should help draw people in and without it you are missing out on a lot of...Read More

Unless you’ve been living under a rock, people don’t consume media content the way they used to. Social media, along with streaming services, have kicked traditional media sources to the curb. Though this has made lives easier, it’s forced businesses, both large and small, to adapt if they want their messages to be heard.  ...Read More

Since way back in the flip phone days of 2004, Facebook has been a social media innovator. Their newest change is a form of advertising, the mid roll video ad. These mid roll ads are similar to the ads that you skip as fast as you can before videos on YouTube, but instead of pf playing before the video, they are played in the middle of videos and...Read More

Have you ever seen some sort of advertisement that was unusual and caught your eye? For example, McDonalds french fries painted as the crosswalk, a KitKat park bench, or even an unusual giant painting on a building.  Whatever it may have been, all of these advertisements are using a similar strategy to convey a bold...Read More

If you’re like us and can’t get enough of Instagram, chances are you’ve scrolled across an ad or two. Instagram advertisements are a popular way to bring your brand more attention, and engage that hard-to-reach millennial audience. As the social media site continues to add to it’s 700 million users, there’s a great chance the...Read More

We have all caught ourselves scrolling through Facebook late at night watching one video after another on our newsfeed. Videos have become one of the most posted and engaging form of content on Facebook. Companies are taking advantage of this trend by posting short videos that advertise their brand or products.   Since Facebook was...Read More