Did You Know? Some Recent Facts About Advertising Spending

The advertising industry is always changing, and as a result, we are constantly adapting our campaigns to compete with market trends. The Facts Here are some current facts about advertising and media expenses: Marketers spend 540 billion dollars globally on advertising this year. 28% of marketers have reduced their ad budget to therefore fund more digital marketing.…

Media Buying: The Importance of Using an Agency

Agency use, in terms of media buying, is extremely important and vital to getting your advertising money’s worth. Not only do we offer an in-depth understanding of channels, but we also produce the creative messaging that drives your campaign’s performance. How We Do It We help your business discover new ways to connect with consumers. With the change in technology and digital media…

Why Small Businesses Need Social Media

Social Media does a lot for us in today’s world: connect with friends, share photos, and catch up with news. It’s also a great platform for businesses, and thus, a great tool for advertisers. Here are several ways its helping advertisers like us reach consumer better: Reduce marketing Costs: Social Media marketing is one of the most…

Marketing in an evolving SEO world

Marketing in the digital age has always gone hand in hand with SEO. Search Engine Optimization is ever changing, ever adapting and finding the time to understand its many quirks can be frustrating. When you spend so many hours growing your business it can be hard to step away from more pressing concerns to research…